{"id":477,"date":"2019-08-08T10:30:24","date_gmt":"2019-08-08T10:30:24","guid":{"rendered":"http:\/\/www.ridelikeaturtle.com\/sport\/?p=477"},"modified":"2019-08-08T10:31:15","modified_gmt":"2019-08-08T10:31:15","slug":"been-messing-with-my-logo","status":"publish","type":"post","link":"http:\/\/www.ridelikeaturtle.com\/sport\/been-messing-with-my-logo\/","title":{"rendered":"Been Messing With My Logo"},"content":{"rendered":"\n

Since I’ve been in-between builder-ing jobs and find myself with a bit of time in the evenings, I had a look at my old “ridelikeaturtle” logo and thought it was time for a refresh. The old one, even after a previous cleanup, still looked a bit like a 10-year-old kid drew it freehand, and I thought I could make it better.<\/p>\n\n\n\n

Maybe we should have a quick look at the evolution of the logo.<\/p>\n\n\n\n

The concept (if it wasn’t clear) is combining a turtle (a sea turtle, to be more precise), and a motorcycle. One of my inspirational photos would be a sportsbike leaning well over in a turn, like this:<\/p>\n\n\n\n

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Ian Lougher at the Northwest 200, ca 2009.<\/figcaption><\/figure>\n\n\n\n

With that in mind, I put my little hands together and came up with something quite basic and rudimentary.<\/p>\n\n\n\n

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One of the first incarnations, ca 2010.
<\/figcaption><\/figure>\n\n\n\n

“Badly drawn”, but hey it’s a start.<\/p>\n\n\n\n

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Getting a little smoother, still a bit “tribal”, ca 2014.<\/figcaption><\/figure>\n\n\n\n

Now we’re moving into a slightly smoother, cleaner look, but still “hand-drawn” and still a bit tribal. It’s not symmetrical either, but I’m not sure that’s always going to be possible… but let’s give it a try.<\/p>\n\n\n\n

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Updated with cleaner lines, more shell, and gold accents, ca 2019.<\/figcaption><\/figure>\n\n\n\n

I wanted it a little fatter, with a more consistent shell pattern, and less “hand-drawn”; and the gold & black makes me think “Pontiac Trans-Am” and less of a tribal tattoo – which may be good or bad depending on your taste, but for the moment I like it.<\/p>\n\n\n\n

Going vertical was another idea I had floating around in my head, and going to be quite a departure from the previous design, but why not? Let’s see…<\/p>\n\n\n\n

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A vertical, top-down view of a turtle-motorcycle hybrid logo, ca 2019.<\/figcaption><\/figure>\n\n\n\n

The jury’s still out on this one, but I like it. I know, fat rear tyres are no longer in style for choppers and cruisers these days, but I needed some balance at the back\/bottom. Throw in a mini taillight, some handlebars, engine covers, speedo & tach gauges, to go with the fat colorful shell, and a fun experiment makes a nice change.<\/p>\n\n\n\n

If you like either of the new designs, one much more than the other, or hate them both, feel welcome to say so on social media (see my Twitter link<\/a> above). Also, I’ve integrated a Spreadshirt shop into the website, go to the “Shop” page<\/a> and you can get a t-shirt or hoodie etc. with either logo on them.<\/p>\n\n\n\n

Enjoy!<\/p>\n","protected":false},"excerpt":{"rendered":"

Since I’ve been in-between builder-ing jobs and find myself with a bit of time in the evenings, I had a look at my old “ridelikeaturtle” logo and thought it was time for a refresh. The old one, even after a previous cleanup, still looked a bit like a 10-year-old kid drew it freehand, and I<\/p>\n

Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":373,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[4,3],"tags":[],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cycling","category-motorcycles"],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/posts\/477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/comments?post=477"}],"version-history":[{"count":11,"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/posts\/477\/revisions"}],"predecessor-version":[{"id":529,"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/posts\/477\/revisions\/529"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/media\/373"}],"wp:attachment":[{"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/media?parent=477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/categories?post=477"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.ridelikeaturtle.com\/sport\/wp-json\/wp\/v2\/tags?post=477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}